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How to Find Advertisers for Your Blog

‘Having a niche blog means that I will never have the same amount of visitors as some of the larger technology/media blogs. This means that advertisers such as blog ads will not allow me to use their ads as they see me as having lower visitor numbers. Traditionally manufacturers in my niche are wary of the internet even though they have  websites – I have contacted a few and state my visitor numbers etc but still they are unwilling to even trial. I think it is because my blog is “personal” but in my niche I can get away with that as it is classed as a diary. Any advice?’ Tough one Alistair. I could write a lot on this (and have actually asked Chad, b5media’s Ad Sales guy to write some posts for me on the topic too) but here are a few tips that come to mind. I hope you don’t mind me compiling them as a list as they’re somewhat random ideas: 1. Show them what they’re buying  – one of the most powerful strategies I used in my early days of selling ads to people was to show t...

How to Find Advertisers for Your Website

Direct advertising sales is arguably the best method to monetize a website. Finding advertisers for your site and actually closing the deals, however, is not as straight forward. Over the past 6 months I had more than 10 high profile companies sponsoring Daily Blog Tips, and through out this article I will share what I have learned along the way. The Pros More money : The first advantage of selling your own ads is the fact that you will cut the middlemen out, increasing your revenue potential. Suppose you sell text link ads on your sidebar through a certain company, and the text links sell for $50 monthly. Since you are using the company network to sell the ads, they will eat 50% of the price, and you will end up earning only $25 monthly for each text link. If someone is willing to pay $50 for a text link on your site, though, it means that they are getting $50 of value out of it. Why, then, should you share that with someone else? Independence : Sure, large advertising networks ...