The online platform gives numerous opportunities to businesses for growth. It’s one of the channels where audiences from different fields seek for the information they want. A website then has become a staple element in any businesses’ marketing mix. Not only does a website provide you with an extra outlet for communicating with prospects, it also gives you another way to secure or even close transactions. This then widens your reach, since it breaks down the physical barrier with its global availability. The challenge here, however, is getting people to your site! Your website is useless if it doesn’t serve its purpose, whether it’s for brand awareness, customer service, or conversions. Search engines are one of the best sources of traffic since they provide end users the road map for navigating the web. The competition for high search rankings, though, is extremely tough. But these efforts will always be worth it because ranking high on organic search results is definitely a...