‘Having a niche blog means that I will never have the same amount of visitors as some of the larger technology/media blogs. This means that advertisers such as blog ads will not allow me to use their ads as they see me as having lower visitor numbers. Traditionally manufacturers in my niche are wary of the internet even though they have websites – I have contacted a few and state my visitor numbers etc but still they are unwilling to even trial. I think it is because my blog is “personal” but in my niche I can get away with that as it is classed as a diary. Any advice?’ Tough one Alistair. I could write a lot on this (and have actually asked Chad, b5media’s Ad Sales guy to write some posts for me on the topic too) but here are a few tips that come to mind. I hope you don’t mind me compiling them as a list as they’re somewhat random ideas: 1. Show them what they’re buying – one of the most powerful strategies I used in my early days of selling ads to people was to show t...
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